INDUSTRY.co.id - JAKARTA – The Indonesian beauty industry continues to experience rapid development. In the midst of increasingly complex product innovations and skincare routines, the skin care trend is now shifting towards a simpler, convenient, and effective to use every day.
Answering these needs, Elara Skin Indonesia officially comes as a local skincare brand that carries EXO3 technology, Plant Exosome from Centella Asiatica. Elara's inaugural launch took place at an event themed "Unveil the Essence" on Thursday (4/6/2026).
The presence of Elara is a new step in bringing exosome technology that has been better known in skin care at beauty clinics into the daily skincare routine that can be done from home.
With EXO3 technology embedded in its entire product range, Elara delivers skincare experiences that are more personalized, comfortable, and relevant to the needs of modern women.
Elara Skin Indonesia's Chief of Sales & Marketing Officer, Rebecca Kezia, explained that Elara's philosophy is Essence of Beauty, which is beauty that departs from the natural character of each individual.
"Through the philosophy of Essence of Beauty, we believe that beauty is not about transforming oneself into a different figure, but rather caring for the natural character of the skin with a more personalized and relevant approach to the needs of modern women," said Rebecca Kezia.
According to her, the presence of exosome technology in home skincare products opens up opportunities for Indonesian women to enjoy skin care experiences that are more practical and easy to apply in everyday life.
"Through skincare innovations based on exosome technology, we want to provide an easier beauty care experience from home so that women can radiate natural beauty effortlessly," she added.
Not only focusing on one superior product, Elara immediately introduced a complete skincare range designed to support daily skin needs.
The introduced products include face wash, toner, serum, moisturizer, and sunscreen. All of these products were developed using EXO3 technology with four main skin care focuses, namely Anti-aging, Calming, Hydrating, and Brightening.
Rebecca explained that the concept ofanti-aging is now also changing. If previously identical to a certain age, now anti-aging treatments are starting to be seen as part of efforts to maintain skin quality from an early age.
Therefore, Elara presents ananti-aging formulation that remains light, soft, and comfortable to use in daily routines.
As part of the launch, Elara also introduced Angie Marcheria and Jennifer Bachdim as brand muses. Both were chosen because they were considered to represent Elara's modern, confident, and comfortable female character.
"We hope to bring skincare options closer to the needs of Indonesian women today, where skin care does not have to feel complicated or excessive," said Rebecca.
The entire ELARA product range has been certified BPOM and halal so that it can provide a sense of security for Indonesian consumers.
