Got Potential Market, Home Cosmetics Industry Assessed More Sheen in the Future

Oleh : Ridwan and Aldi Firhand. A | Kamis, 19 Juli 2018 - 21:28 WIB · 2 menit baca Baca versi lengkap →

INDUSTRY.co.id - Jakarta, the Ministry of Industry assesses the business prospects of the domestic cosmetics industry is still quite shiny in the future. Moreover, demand in domestic and export markets is on the rise, as the trend of people starting to pay attention to body care products as a key requirement.

"From medium and large scale industries, some of them already export their products to countries in Asean, Africa, Middle East and others," he said.

In 2017, recorded export value of national cosmetics products reached USD516, 99 million, up compared to the year 2016 amounted to USD470, 30 million.

Meanwhile, Chairman of the Indonesian Cosmetics Companies Association (Perkosmi) Sancoyo Antarikso believes, cosmetic product market in Indonesia has the potential to continue to grow in line with the growing trend of usage.

"If previously only two steps, now many consumers apply cosmetics 5-10 steps, starting from cleaning, serum, and others," he said.

Therefore, continued Sancoyo, cosmetics manufacturers in the country are required to meet the tastes of consumers today if you do not want to lose to compete with imported products.

"To know the trend of demand for cosmetic products, we actively hold an exhibition every year that invites global players in the field of raw materials, packaging, and machinery," he concluded.