INDUSTRY.co.id - Jakarta - PT Solusi Sinergi Digital Tbk (WIFI) announced a strategic collaboration with PT Era Media Sejahtera Tbk (DOOH) to support the WIFI project in marketing affordable internet for the people, which aims to penetrate 40,000,000 internet subscribers in Indonesia.

 

This internet can be reached for IDR 100,000 per month with a speed of 100 Mbps unlimited data. This penetration involves collaboration with Internet Service Provider (ISP) and local contractors.

 

In this collaboration, DOOH will use an Artificial Intelligence (AI) basis to expand marketing and use its ecosystem, such as Key Opinion Leader (COL), Programmatic Advertising, Digital, And Social media which is connected with community as well as event and interactive activation.

 

Apart from that, DOOH is also ready to launch media out-of-home (OOH), digital outof-home (DOOH), And Programmatic DOOH such as Car TV with 36,000,000 impressions, Digital Totem, and Videotron which are AI-based so that the target of 40,000,000 customers can be achieved more quickly.

 

With an integrated ecosystem, DOOH will optimize marketing campaigns broadly in a more cost efficient manner, allowing WIFI to reach a larger customer base. This strategy supports faster market penetration, increases customer acquisition, and provides benefits for both companies. This collaboration also contributes to easy access to information and connectivity for the community.

 

The President Director of DOOH, Vicktor Aritonang, clafiried,” AI as a new breakthrough in Indonesian advertising will be integrated into the entire ecosystem owned by DOOH optimally to meet the brand challenges and penetration of 40,000,000 customers that WIFI needs to achieve.”

 

While, the President director of WIFI, Yune Marketatmo, explained,” WIFI together with DOOH are committed to realizing 40 million customers by utilizing Artificial Intelligence (AI) through innovation and strategic collaboration. This partnership is a step forward in digital transformation, bringing smart and integrated solutions to the Indonesian people.”

 

In the future with continuous innovation, this partnership is expected to create significant added value for customers, brands and investors in both companies. This collaboration is a big step in the world of advertising and internet connectivity, which is now a primary need for many brands and industry players.***