SiteMinder Report: Indonesia Hotel Bookings Projected to Grow 2.3% in September 2026
Key Highlights
- Indonesia hotel bookings projected to grow 2.3% in September 2026 after three consecutive months of decline
- International tourists account for 94.1% of total bookings — ranking 3rd in ASEAN
- Average room rate reaches US$226/night (up 2%), with July peak at US$241/night
- Average length of stay hits 3.1 nights — highest in Asia, tied with Thailand
- Data sourced from SiteMinder processing 135 million+ hotel bookings globally per year
INDUSTRY.co.id — Indonesia's hotel industry is projected to return to growth in September 2026 after experiencing a three-month slowdown during the mid-year period, according to the latest findings from SiteMinder.
The report shows that hotel bookings are beginning to show positive momentum, driven by the increasing contribution of international tourists who continue to dominate the market.
Hotel Booking Trend: June-August Decline, September Rebound
| September 2026 Booking Projection +2.3% Growth vs September 2025 |
According to SiteMinder's Hotel Booking Trends report, hotel bookings for September are projected to increase 2.3% compared to the same period last year. This projection signals a recovery after the industry experienced declines in June (-4.5%), July (-4.6%), and August (-5.8%).
| Month | Booking Growth (YoY) | Avg. Room Rate | Rate Change |
|---|---|---|---|
| June 2026 | -4.5% | US$208 | -0.1% |
| July 2026 | -4.6% | US$241 | +2.9% |
| August 2026 | -5.8% | US$240 | +3.6% |
| September 2026 (projected) | +2.3% | US$210 | +0.7% |
Overall, demand during the mid-year period declined by 3.9%. The data was collected from SiteMinder's platform, which processes more than 135 million hotel bookings across various countries each year.
International Tourists Dominate: 94.1% of Total Bookings
| International Tourist Contribution 2026 94.1% of total hotel bookings in Indonesia Up from 93.3% (2025) | |
| International 94.1% | Domestic 5.9% |
In 2026, international tourists contributed 94.1% of total hotel bookings in Indonesia, up from 93.3% the previous year. With this achievement, Indonesia ranks third among countries with the highest proportion of international tourists in the region.
ASEAN Rankings: International Hotel Booking Share
| 1 Singapore 97.0% |
| 2 Thailand 96.6% |
| 3 Indonesia 94.1% |
While Indonesia ranks third, it shows a positive growth trend — rising from 93.3% to 94.1% in one year. This signals that Indonesia's appeal to international tourists continues to strengthen.
Room Rates: Average US$226/Night
| Average Room Rate 2026 US$226 /night Up 2% from last year | |
| Peak (July) US$241 | Length of Stay 3.1 nights +3% YoY, highest in Asia |
The increasing demand from the international market has driven up hotel room rates. The average price paid by guests reached US$226 per night, a 2% increase from the previous year. The highest rate was recorded in July at an average of US$241 per night.
| Metric | 2025 | 2026 | Change |
|---|---|---|---|
| International Share | 93.3% | 94.1% | +0.8 pts |
| Avg. Room Rate | US$221 | US$226 | +2% |
| Length of Stay | 3.0 nights | 3.1 nights | +3% |
| SiteMinder Global Bookings | — | 135M+/year | — |
Guests are also staying longer. The average length of stay reached 3.1 nights, a 3% increase from the previous year. This figure is the highest in Asia, on par with Thailand.
Industry Insight
"The quieter mid-year period does not fully reflect the state of Indonesia's hotel industry. Behind the slowdown, we see demand from international tourists remaining strong, while room rates and length of stay continue to increase," said Fifin Prapmasari, Country Manager of SiteMinder Indonesia.
According to Fifin, changes in travel patterns indicate that travelers are not reducing their trips — they are becoming more selective in choosing destinations and travel timing.
"This shows that people are not cutting back on travel, but rather becoming more selective in choosing their destinations and travel timing. This means the mid-year period still holds significant opportunities for hotels in Indonesia," she said.
Fifin further emphasized the importance of technology adoption to help industry players respond to market changes more quickly.
"Hotels need to understand shifts in market behavior and know where demand is coming from so they can make decisions quickly. Technology is now an essential need for the hospitality industry. With the right technology, hotels can access real-time market information and adjust their sales and distribution strategies more swiftly when demand trends change," she concluded.
Takeaways
Indonesia Hotel Market 2026 — Summary
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Source: SiteMinder's Hotel Booking Trends 2026, data processed from 135 million+ global hotel bookings per year.