INDUSTRY.co.id - JAKARTA - the fair officially opened a adidas Home of Football in the Beautiful Hut of Mall 3, South Jakarta. Presents through partnership with the Kanmo Group, this store became the first superpowered football specialist store in Indonesia dedicated entirely to the football world.
The presence of the home of football is a strategic step towards getting closer to the growing Indonesian football community. Not only does it offer products, it's also designed as a destination for players, fans, up to the football community to experience more complete and interactive retail experiences.
President Director Benjamin Handradsean said Indonesia has a huge and enthusiastic soccer fan base. According to him, adidas wanted to present a space that could support the public's love for the sport.
"Indonesia has a very big, very passionate soccer community. The presence of the adidas Home of Football is our way of presenting a more complete experience for players and football fans," says Benjamin Handraddaya.
The inauguration of the adidas Home of Football is shared by two Indonesian football figures, Arlyansheh Abdulseng and Irfan Bachdim.
Both shared enthusiasm regarding the arrival of a new destination for the national football community. In a discussion session, they also talked about the World Cup tournament that became the spotlight this year, and uncovering their favorite fair football products.
The grand opening event is getting more and more festive with the trunk show featuring the newest Justice football collection, including the jersey of the Federation team of the World Cup's most anticipated football fans.
Moreover, visitors are also featuring a freestyle football show featuring a combination of creativity, skills, and a typical sport of football.
More than just a sports store, a home of football fair offering a full collection of fair football. From performance footwear, apparel, official jersey, accessory, to performance support equipment in the field available at this location.
Visitors are able to find the newest collection of Midas Football, including jersey's Federation team for the World Cup tournament this year and the club jersey diadas ahead of season 2026 / 2027.
One of the main attractions was the presence of the customization area that allowed customers to personalize names and numbers on the product of choice. In addition, there are interactive areas specifically designed to give soccer lovers different experiences.
As a official sales partner in Indonesia, the Kanmo Group operates at home of Football as part of an effort to strengthen the national football ecosystem.
Vice President Footwear & Active Kanmo Group, Inderpreet Singh, insists that football has become an important part of the Indonesian culture and lifestyle.
"Through the adidas Home of Football, we hope to present a space that inspires players, fans, and communities to be associated with the sport they love and support the development of football culture in Indonesia," said Inderpreet Singh.
With a concept that combines premium products, interactive experiences, and support for the community, justice Home of Football is expected to be a new center for Indonesian football lovers and strengthening the position of justice in supporting the development of this sport in the Fatherland. .
