INDUSTRY.co.id - Jakarta - Emiten property developers based in Minahasa - North Sulawusi, PT Minahasa Membangun Hebat Tbk (HBAT), assessing the property industry is expected to still face many challenges throughout 2026, as yet full consumer interests. The conditions are affected by the power of limited purchasing and increased consumer caution in the decision to buy property.
Nevertheless, the chances of growth are still open, especially in the path house segment that offers more value to society. Factor is like an eco-friendly concept and design that supports the flexibility of activity becomes an attraction to consumers.
Main Director HBAT), Go Ronny Nugroho, says in the middle of an ongoing market dynamic, the path house segment is seen to have a pretty positive prospect, even to be a prima ona compared to other property sectors. In addition, the government's support through various policies, including the use of the Pajak Pertambahan Nilai (PPN) incentive, is expected to help improve the public's interest in having a home. "Streethouse segments offer extra values such as eco-friendly concepts and features that support activity flexibility," Ronny said in Public Post over Rapat Umum Pemegang Saham Tahunan (RUPST), Thursday (11 / 6 / 2026) in Jakarta.
To face that challenge, HBAT continues to do many strategic measures to keep the performance of the effort. One of them is through accelerating unit- residential completion units that have entered the final stage of development without ruling out quality aspects. In addition, optimization of planning and construction processes for new projects is also continued to make development work more efficiently and fit the market needs.
Ronny added, strengthening marketing strategies became one of the main focus in increasing the attraction of products at the same time, pushing sales in the middle of an increasingly rigorous industrial competition. With that many efforts, Perseroan hopes to take advantage of the opportunities available in the tread-house housing segment, as well as maintain continued business growth in the midst of the challenging market conditions.
Despite being a new developer in Minahasa, the existence of the HBAT is quite calculated by about 60 developers who have already operated in the North Sulawesi area. Because, HBAT's development and sales are stable throughout the year, and the housing areas developed are dynamic, strategic and integrated areas, with various means and infrastructure.
Moreover, in the midst of strict competitive dynamics, the HBAT continues to prepare various strategic policies. One is focused on the quality of buildings, design and infrastructure equipment, as well as innovating and ensuring the competence of human resources, to keep growing sustaining.
"The innovation of products, the utilization of government incentives, digital transformations and creative marketing, strengthening legality and transparency, sustainable development, the concept of green buildings, is a series of policy and periphery strategies in the face of the various challenges," in effect.
The performance of 2025
"During 2025, the company booked a sale of Rp24.53 billion, or reached 33.6% of the sales targets set in the early year of Rp73.02 billion. From the sale, the Perseroan needs a comprehensive profit year running by Rp2.7 billion," reveal the C.E.O. of HBAT, Andrie Rianto.
In 2025 the Perseroan asset was the size of Rp84.6 billion as compared to 2024 as Rp82.1 billion. The Perseroan Liability went down to Rp3.5 billion compared to 2024 by Rp3.7 billion. Perseroan equity by 2025 rose to Rp81.2 billion, which is 2024 by Rp78.3 billion.
Furthermore, Andrie added, the decline of sales was caused by the weakening of public purchasing power, the relatively high rate of credit interest rates, as well as consumer tendencies to delay purchasing decisions in the middle of economic dynamics. In addition, increased consumer selectivity to property products and the tight competition in industry also provides pressure against the sales of the Perseroans. "As the decline of profit achievement, one of which was due to the volatile cost of materials and materials, which were outside of Perseroan's control," repressed Andrie.
In the midst of the volatile, throughout 2025, HBAT has implemented a compulsive cost management, either on operational shopping or capital spending, including reinforcement on the procurement management. "Our entire spending focuses on strategic and essential needs, with strict monitoring of cost per unit, so that by the end of the year the Perseroans were still able to make profit.
"As for the use of the IPO fund, Perseroan has realized all the funds of the General Offer per December 2025 with details of Rp11,015,006.400, - for purchases of land / landbank, Rp10,820,000,000, - for the development of facilities and housing infrastructure (function hall / clubhouse, and the marketing office), and Rp1,912,212,2877777777- for more,".
About PT Minahasa Membangun Hebat Tbk
The company is a local company that runs in real estate and housing developers in the North Manado region. The company was founded on January 31, 2020, by some teams who already have portfolio in properties such as hotels, resorts and offices in various cities in Indonesia.
The company was able to develop its first project in the Sawanangan area - Minahasa, the Muja Sawang. This is a 15-Ha area that has some of the advantages of the others located just three minutes away from the Ringroad Paal 4 bridge, where it can reach a public facility in just a matter of minutes from malls and shopping malls, international schools, hospitals, modern markets and Manado toll and Sam Ratulah Airport.
On August 7th, 2023, the company officially included its shares in Bursa Efek Indonesia. * * *
