INDUSTRY.co.id - JAKARTA - Jakarta Fair Kemayoran (JFK) 2026 is again a magnet for the community by presenting various interesting activities.
One of the most attention-grabbing visitors is the presence of actress and Brand Ambassador of Thin Kilau, Nikita Willy, on the platform of Thin Kilau.
Hundreds of visitors crowded the platform area to meet in person with Nikita Willy while participating in various interactive activities that raised the theme of cleanliness of eating and cooking utensils for Indonesian families.
Nikita Willy's presence is part of a campaign titled "Natural, Not Chemical Clean Dishes", which aims to educate the public to be more careful in choosing dish soap. This campaign emphasizes the importance of products that are not only effective at cleaning fats and impurities, but also safe fordaily use without leaving chemical residues.
Senior Brand Manager of Kilau Thin, Bondan Abdul Malik, explained that consumer needs for household products now continue to grow along with increased awareness of family health and quality of life.
According to him, many Indonesian families complain of irritation to the skin of the hands due to exposure to chemicals in dish soap that are used every day. In addition, there are still many products that leave the scent of soap after rinsing the cutlery.
"We see more and more Indonesian families complaining of irritated hand skin due to exposure to chemicals in dish soap every day, as well as the smell of soap that is still left after the dishes are rinsed," said Bondan.
As a solution, Thin Luster presents dish soap with a plant-based active substance formula that is different from conventional products that still use petroleum-based chemical active ingredients.
The formula is claimed to be able to remove stubborn fat and eliminate fishy odors effectively without leaving chemical residues. This product is also designed to be comfortable to use every day because it does not make hands feel rough or easily irritated.
In addition, Thin Luster has been formulated in food grade, has USDA Biobased Product certification, and has passed dermatological tests that prove its safety for hand skin.
"For us, cleanliness is not only about clean-looking dishes, but also making sure family cutlery is free of chemical residues that can reduce comfort when reused," Bondan said.
As a mother and a public figure close to a young Indonesian family, Nikita Willy admitted that she was happy to be trusted to be the new face of Kilau Nipis. According to her, the selection of household products, including dish soap, has become more and more important since she became a mother.
"As a mother, I pay more and more attention to products used at home, including dish soap. For me, a good product is not only able to clean optimally, but also makes me feel calm when used to wash family dinnerware," said Nikita.
He claimed to like Thin Luster because it is able to clean fat and fishy odors optimally, has a fresh lime aroma, and does not leave chemical residues.
Not only presenting education, the Kilau Thin pavilion is also filled with various interesting activities that have managed to steal the attention of visitors to Jakarta Fair Kemayoran 2026.
One of the most popular activities is the Giant Dish Luster Fight, a unique challenge that invites visitors to clean jumbo-sized plates using Thin Luster.
In addition, visitors can also try the product directly, participate in interactive games, get various interesting prizes, and take pictures with Nikita Willy.
The Kilau Thin Pavilion is also one of the favorite locations for visitors to take pictures during the Jakarta Fair Kemayoran 2026. Carrying a concept inspired by the freshness of lime, this area is dominated by green and blue combined with various creative installations and interesting photo spots that are suitable for sharing on social media.
