INDUSTRY.co.id - Bali - PT Bank Rakyat Indonesia (brasero) TBk or BRI again showed his commitment to encouraging UMKM reinforcement and development of national wellness industries through his support for the management of Bali Wellness and Beauty Expo (TOK3X Expo) 2026.
Cooperate with the UMKM Ministry and the Ministry of tourism, this international-scale event is expected to be a strategic container to expand market access, strengthen cross-sector collaboration, as well as improve the power of wellness and beauty business at global levels.
In the series of organized BWB Expo 2026, the lead director of BRI Hery Gunardi with Vice Minister UMKM Republic of Indonesia Helvi Moraza and Vice Minister of Paritua Ni Luh Enik Ermawati present live at the Bali Beach Convention Center on Friday (5 / 6). The present that contains the theme of "Thrive in Bali: Where Wellness Inspires the World" and goes on at 4- 6 June 2026 it presents about 142 brand wellness and beauty selected from across the country.
Hery Gunardi announced that the wellness and beauty sector had a promising chance of growth as the rising awareness of global society towards health, fitness and quality of life.
"BRI sees the wellness and beauty industry as a sector that has great potential to continue to evolve. The BWB Expo is not just an exhibition. It's a declaration that Indonesia, and in particular Bali is ready to be the world's wellness center. Not just the destination, but the birthplace of brand, innovation, and the standard wellness that inspires the world. BRI is ready to walk with all the perpetrators to realize that vision to be born more and more Indonesian welness champions are able to compete on the global stage," said Hery.
Moreover, the wellness and beauty sector is now one of the industries with promising prospects of growth. In 2024, the value of the global wellness economy was recorded at a 6.8 trillion USD. On the other hand, Indonesia is in 25 of the world's largest wellness markets, with over 90% of the nation's cosmetic industry in Indonesia is UMKM. This makes strengthening the wellness and beauty ecosystem a great opportunity to push UMKM up in class and reach global markets.
Meanwhile, Vice Minister UMKM RI Helvi Moraza insists that the wellness industry has great potential as a source of new economic growth as well as a means of increasing its sales on global markets.
"Collaboration between governments, business worlds, financial institutions, academics, and industrial offenders is the key to building a powerful, exclusive, sustainable ecosystem of wellness. Through that synergy, we can open up a greater opportunity for UMKM Indonesia to evolve and rise in the classroom," Helvi.
Bali is rated to have a strategic position as the World-Class Wellness Destination. The wealth of culture, spirituality, the healing tradition, as well as the strong hospitality culture, makes Bali attractive as well as the ecosystem that supports the continued growth of the wellness industry. It makes Bali an ideal location to bring industry, investors, academics, communities and governments into one international collaborative platform.
During three days of organizing, BWB Expo 2026 presents a variety of exciting activities, starting with International Exhibition, Talkshow & Education, Workshop & Welness Discussion, Business Match Program, to a variety of Advanced Wellness Activity. Visitors can also follow sessions like Yoga, Meditation, Pilates & Ayurveda, Beauty Workshop, as well as other wellness activities.
As for that topic to be focused on the subject of mental wellness, mindfulness, healthy lifestyle, personal care and beauty, longevity, traditional healing, sustainability, up to wellness real estate. The series of agendas reflects the vastness of the wellness industry development and beauty in the future.
Through BWB Expo 2026, BRI expects more and more Indonesian entrepreneurs, especially UMKM in the wellness and beauty sector, to exploit this moment to expand the market and increase the market power. For BRI, the support of the UMKM is not only done through modational access, but also through the opening of market access, business funding, as well as the provision of digital transaction ecosystems that make it easier to grow more sustainable.
In the event it also carried out the establishment of the Welness Group and Beauty of the Islamic entrepreneurship or known as IWBEA - Indonesia Wellness and Beauty Entrepreneur Association. The Declaration aims to build an exclusive, innovative, high-integrity platform for the progress of the wellness industry and beauty in the homeland.
