INDUSTRY.co.id - Jakarta 'Building a business is now inseparable from the power of social media. This is well understood by Mas Rushh, the owner of the TikTok account @mas.rushh. This man whose full name is Makrus is the husband of Irine Yandi Sandrika, owner of Sop Buah Irine.
Since 2023, Mas Rushh has been actively creating content with a clear purpose. He wants to increase sales while building trust in the family business. TikTok he chose because of its potential to reach a wide audience and opportunities to create viral content.
“I want the family business to be more trusted. Through TikTok, people can see the figure behind their business," said Mas Rushh, the owner of the @ mas.rushhaccount.
Brand Strengthening Family Content
Mas Rushh most often shares family-themed content, with a little snippet about Warung Irine. This combination makes the Irine Fruit Soup brand feel closer to the audience. This account began to be known since he was contracted with his wife.
The idea of the content came up spontaneously without any special concept. The most positive response came when he appeared with his family. This natural approach maintains a positive image of the business without seeming to oversell.
“If the content is honest and natural, the audience is more trusting. That's what I take care of," said Mas Rushh.
Until now, Mas Rushh has never worked with other brands or creators. He built everything organically. His biggest challenge is accounts that are often violated, but he still consistently conveys a positive message.
In the next one to three years, Mas Rushh hopes that his business will be more advanced, known to many people, and beneficial to the surrounding community. It does not rule out the possibility of expanding to other platforms. You can follow the content on your TikTok account @mas.rushh.
