INDUSTRY.co.id - Jakarta - Online Travel Agency (OTA) company Mister Aladin noted booking data at the beginning of the first quarter of 2018 rose by 40% for the long weekend holiday of Chinese New Year and Easter celebrations. Popular destinations are still dominated by Bandung, Yogyakarta, Bogor, and Bali.

"According to the data we have, many consumers have booked the hotel for a long weekend holiday in February and March, even for the upcoming Idul Fitri holidays," said Nitha Sudewo, Chief Operating Officer of Mister Aladin this weekend.

According to her, with the internet, now the Indonesian traveler has been getting well-prepared since the day. "The character of such consumers, we make as an opportunity to hold a promo like this at the beginning of the year," she added.

Most consumers who enjoy early-year promotions tend to book hotels 30-60 days before check-in.

"We are optimistic with the growth of online travel in 2018, we expect to be able to penetrate 40%." To answer the enthusiasm of the market Mister Aladin also held various promos, including Payday Promotion and tour package Asia, "said Nitha.