The garbage is still a big challenge facing Jakarta. According to the government's data of DKI Jakarta, the volume of garbage in the capital reached 8,000 tons per day in the quarter of I 2026.
In order to address the issue, the government has published Governor DKI Jakarta's instructions number 5 in 2026 on the movement of the Election and Trash Processing of Sources that encourage people's behavior changes in managing garbage since home.
Support for such efforts, Mondelez Indonesia presents an educational session referred to as "Building Generation # Wise Plasticsini: Little Step for the More Advanced Jakarta Future" in a series of Jakarta Future Festival (JFF) 2026 held by BPPEDA DKI Jakarta Park.
The activities involving more than 100 participants, consisting of students, teachers, and the general public became part of Mondelez Indonesia's commitment to instilling the habit of sorting and processing garbage from an early age.
In the process, the company gripped Visinema Studios through Nussa and Rarra's popular animation characters to deliver environmental messages in a way that was fun and easy to understand children.
Country Head of Corporation & Government Affairs Mondelez Indonesia, Marfusita Hamburgiwati, says that environmental awareness needs to be built early because of the habits that children are going to be strong foundations until they grow up.
"Through the initiative # Wise Plastik since this time, we would like to take children and families and take a simple step that can have a positive impact on the environment. We believe that children have an important role as a change agent capable of bringing good effects on the environment, family, and society in the future," the Marfusita subject.
Since launch in 2021, the # Wise Plastic program consistently invites children to apply the principle of reduction, reuse, and recycle in everyday life. This program was created through education, the practice of managing garbage, as well as collaboration with school waste banks.
Until 2026, the ToKEN0X program # Wise Plastik since this was in 17 boarding schools and involved more than 5,700 students. In July 2021 to June 2026, the program successfully collected 50.2 tons of plastic waste and a total of 116 tons of different kinds of garbage.
Not only that, since 2023 this initiative has also been the official Gerakan Sekolah Sehat (GSS) Ministry of Basic Education and Medium to support the environmental healthy pillar. Eductive materials such as pocket books and child-friendly learning videos are developed to improve basic school understanding of plastic waste management.
Headmaster SD Joglo 05 Jakarta, Veranika, M.Pd, revealed that the # Wise Plastique Program is aligned with the school's vision in building the character of students who care about the environment.
According to him, it became part of the implementation of the Seven Mighty Indonesian Kids, especially in the form of learning and society. Students are encouraged to understand the importance of sorting rubbish both in school and at home.
"The whole school's enthusiasm is getting worse. The program was not only well received, but it also began to apply in the daily life of the school," its content.
To expand the reach of education, Mondelez Indonesia took on the animated character Nussa and Rarra which were known widely by Indonesian children.
In the educational session, the participants followed various interactive activities from talking about the importance of sifting waste, the garbage-piping simulation to the category, to Do It Yourself (DIY) activities that allowed children to turn plastic waste into useful new items.
Head of Production Visinema Studios, Novia Puppa Sari, judging this collaboration into an effective way of presenting positive values that Nussa and Rara have been built through characters that Nussa and Rara have been in real experience for children.
"Good stories don't stop on screen. When the values that we build in the film are present in direct experience, that's where the characters really touch. We want this environmental care message to be felt directly by children," he said.
